What is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channel such as Google search, social media, email, & their websites to connect with their current and prospective customers. From your website itself to your online branding assets – digital advertising, email marketing, online brochures, & beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic support their overarching goals.
What Are the Main Benefits of Digital Marketing?
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.
Why digital marketing is important
Digital media is so pervasive that consumers have access to information anytime & any place they want it. Gone are the days when the message people got about your products or services came from you & consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Main Advantages of Digital Marketing
Digital Marketing benefits allow you to evolve your marketing plans and stay competitive in your industry. With digital marketing, your business can:
• Use content to connect to consumers online
72% of marketers think branded content is more effective than advertising in a magazine, and 69% say it is superior to direct mail and PR. Maintaining a dominant online presence is crucial to both customer convenience and marketing success.
• Optimize for conversion
The ability to track a customer’s journey beginning at the first click allows you to test and optimize your website for conversion on an ongoing basis.
• Connect with mobile customers
Having a dominant online presence that is optimized for smartphone and tablet users can influence buying behavior. 82& of mobile searchers use their phones to check on prospective in-store purchases and 65% look for the most relevant information to their queries. 33% of mobile users have purchased from a different brand than the one they had in mind because of the information listed.
• Realize higher ROI and revenue
Increasing your digital outreach is a more predictable way of increasing your revenue than traditional marketing methods. Additionally, digital marketing provides you with real data, and predicting and realizing ROI is much easier done with real data in hand.
• Become more competitive
Digital marketing is how businesses are working now and will continue to work in the future. If your business is not already in the digital marketing, then you’re behind. Ensure your business is competitive by employing a smart digital marketing strategy.
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Credit: Itorix Infotech